Infor / 영어 프리젠테이션 작성

Principles of Business Presentation

 

1.   What is Presentation?

2. What is Persuasion?

3. Stages of Presentation

4. Presentation Types

 

1. What is Presentation?

l       The purpose of any presentation, written, oral or visual, is communication. To communicate effectively, you must state your facts in a simple, concise and interesting manner.

l       During this process, presentation is used to make the audience understand your opinion or idea and persuade him to decide your proposal.

l       Two-way communication between Audience and Presenter.

 

 

2. What is Persuasion?

The art of persuasion is the art of finding the best available means of moving a specific audience in a specific situation to a specific decision

 

Persuading is like making a candle:

l       Melt

l       Mold

l       Harden & Ignite!

 

3. 5 Stages of Presentation

1.        Planning: The subject, purpose and target of presentation are decided

2.        Organization: Develop story following  ‘Introduction – body – conclusion’

3.        Content Development: Visible slides and materials are produced To decide place and prepare equipment

4.        Delivery: Deliver the actual presentation to get results targeted at the planning stage

5.        After Follow: Check the effect of presentation and implement evaluation

 

5 Stages from Planning to After Follow

Same sequence is applied regardless of presentation scale and type

Presenter can achieve his goal only if he takes planning and organization phase

 

1. Planning

2. Organization

3. Contents Development

4. Delivery

5. After Follow

 

4. Types of Presentation

 

1. By Purpose 

1. Presentation to activate action or decision
   –         Persuade the audience to take action (i.e. make them sell a product or service)
   –         Presenter has to understand the needs of audience and why they hesitates; present the acceptable reason of his proposals; does not list features and advantages but personal benefits
   
2. Presentation to deliver knowledge or information
   –         Deliver information and make the audience to understand it
   –         Report the research results
   –         Suggest ideas or opinions to get approval
   –         Explain the guidelines, goal or decision
   –         Instruct something or transfer technology
   –         Reply to questions
   
3. Presentation for sales or marketing purpose
   –         Effective marketing tool for product sales or sales promotion
   –         Usually it is made by PR personnel, salesmen or managers.
   
4. Presentation inducing self-motivation
   –         Give an opportunity to motivate to project team members or group
   –         Build friendship and enjoy
   –         It aims to achieve a certain goal

 *    Apply AIDA(Attention, Interest, Desire, Action) formula to presentation

Frequently used for a successful advertising writer follows;

 

2. By Format

1. Presentation proposing or explaining something

–         2 types: (1) by request of the audience; (2) propose by presenter to ask an opportunity to explain

–         It is to accept your proposal or explanation, or clearly deliver it

–         Has to correctly analyze the needs of the audience and organize contents

 

2. Meeting Presentation

–         Various types of meetings with purpose, regular meeting, report inside the division, weekly meeting, and new project team or kick-off event

–         Present yours opinions clearly and shortly

–         You have to deliver conclusion at the beginning

 

3. Lecture or Speech Presentation

–         One-way presentation

–         You have to make it helpful for the audience and move their mind

–         Keep in mind what they want to listen

–         Have Q&A session

 

3. By Tool

1. Digital Presentation
2. Analog Presentation
3. Analog + Digital Presentation

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